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Pouneh Hanafi

Marketing

 

As the Head of Global Marketing, Pouneh is responsible for creating and accelerating the company’s marketing strategy and brand recognition globally. With over 15 years of experience in building and motivating high-performance teams, Pouneh has launched ROI driven marketing programs including brand management, digital demand generation, marketing communications and product positioning for B2B and B2C companies such as Tulip, ADP, Statflo, Hudson’s Bay and Sears Canada.

Prior to joining Manifest, Pouneh was the VP of Marketing and Communications at Statflo, a leading business messaging platform. In that role, she built the marketing team and integrated programs from the ground up and led the company’s re-brand and expansion into new verticals.

Pouneh holds an MBA from Western University’s Ivey School of Business and is actively involved in the Toronto tech community as an advisor.